2020-12-16

台灣麥肯傳播集團(McCann WorldGroup, Taiwan)由執行長張志浩(Eric Chang)收購!


文、圖/台灣麥肯傳播集團提供

  台灣麥肯傳播集團(McCann WorldGroup, Taiwan)在一次管理收購中,由執行長張志浩(Eric Chang)收購,他將持有該公司的控股權,立即生效。
  McCann Worldgroup Taiwan has been acquired in a management buyout by CEO, Eric Chang, who will take a controlling stake in the company, effective immediately.

  張先生自2018年6月開始擔任執行長一職,在此期間,麥肯台灣在全球,亞洲(Campaign Asia Agency of the Year, AdFest, Effie and Cannes)獎項上獲得了認可。
  Chang has held the position of CEO since June 2018, during which time the agency has achieved recognition at shows including Campaign Asia Agency of the Year, Effie, AdFest and Cannes.

  麥肯傳播集團亞太區總裁艾力克 路巴(Alex Lubar)評論道:「過去幾年來,與Eric合作非常愉快。他是一個有成就和受人尊敬的領導者,所以這是一個在全球麥肯集團內完美的結果。我知道他將繼續推動我們在台灣麥肯國際客戶的成長。 」
  Alex Lubar, President, McCann Worldgroup APAC commented: “It’s been a pleasure working with Eric over the past few years. He is an accomplished and well-respected agency leader, so this is an excellent outcome for our network. I know he will continue to drive growth for our MNC clients in Taiwan.”

  Eric Chang說:「我很高興有機會利用全球麥肯集團品牌的實力和聲譽,在高度動態的行銷環境中,獨立和靈活性帶來更佳的優勢。這種合作模式的轉變將有助於我們更好地利用本地的專業知識、人才和創造力,同時仍然運用全球麥肯集團的綜合創意和戰略能力。我期待著臺灣麥肯的新篇章! 」
  Chang remarked: “I’m delighted at this opportunity to harness the strength and reputation of the McCann Worldgroup brand, with the added benefits of independence and flexibility in a highly dynamic marketing landscape. This shift to becoming an affiliate will help us to better tap into local expertise, talent and creativity while still leveraging McCann Worldgroup’s integrated creative and strategic capabilities. I look forward to this new chapter for MW Taiwan!”


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