2018-03-30

趙紹綺接任GroupM群邑媒體集團執行長

趙紹綺(Susan Chao)接任GroupM群邑媒體集團執行長。

文、圖/ GroupM群邑媒體集團提供

  GroupM Asia Pacific announced today that Susan Chao, currently MD of Mindshare Taiwan, will assume the role of CEO GroupM Taiwan, effective 1 April 2018. She will serve the new role concurrent to her Mindshare role.

  Before joining Mindshare, Chao was regional marketing director at VF Corporation, where she oversaw marketing, CRM and media for the Timberland brand across 18 markets in Asia Pacific.

  Since joining GroupM two year ago, Chao’s leadership and achievements were well recognized by Mindshare’s winning Campaign’s 2017 Taiwan Media Agency of the Year award, 2017 Greater China Channel & Engagement Planner of the Year, as well as runner-up to the network’s 2017 APAC Office Leader of the Year award.

  “I am humbled at this opportunity to lead GroupM Taiwan into our next phase of transformation at scale,” Chao said of her appointment. “GroupM Taiwan will be focused to deliver value pipelines for our clients, in becoming their most relevant business partners for both the now and into the future.”

  GroupM also announced the resignation of AP Lin as CEO of GroupM Taiwan.

  “With her excellent client-side experience and digital expertise, Susan is an ideal position to help clients navigate new challenges in the ever-evolving Taiwanese market,” said Mark Patterson, CEO of GroupM APAC. 

  “AP has worked hard and diligently during his time with us, and has now decided to move on to other endeavours. I’d like to thank him for all he has done for GroupM over the past two years, and wish him well. AP will work with Susan and myself to ensure a smooth transition."


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